Lonely Planet

It's something few startup founders consider when first deciding to forge a path on their own: isolation.


From their friends and family, due to the hours involved along with the "nobody really gets me" vibe. From an office environment, where for all the politics and unpleasant shenanigans that occur, there are normally at least a few people to share a laugh or an idea with every day. And from the general society as a whole, where a 9-5 culture exists. Doing your groceries at 3pm on a Tuesday might sound good, but it just feels weird.

As the founder of two companies in the past 13 years, I can relate to all of the above. I would have been helped greatly by the tips offered by Jesse Kaplan in his excellent quartz.com article,  where he outlines a few tips to help new entrepreneurs strategically beat the blues that can come with starting your own business.

As Kaplan puts it, "As the demands of running an early-stage business inevitably piled up, I had no one to share responsibilities with, bounce ideas off of [ed. note - this is a HUGE one for me], or keep me motivated. In the face of early skeptics and operational burdens, staying focused without a cofounder (or, for a while, even a coworker) was not always easy."

His tips?

  • Build a networking/support system before you begin your business. 
  • Manage yourself like an employee - schedule-wise and life-wise (allowing for guilt-free time away from work).
  • And don't be shy to talk to competitors; they'll be more helpful than you think.

As we make our way as a new content marketing agency here in Montreal and beyond, these tips will be put to good use. 



Jeff Funnekotter