Web3 & NFTs

Community Building

Community is THE cornerstone of Web3 and NFTs. Communities can make any project succeed or fail, depending on how they are managed.

Clear, consistent communications are essential - and it’s an area often overlooked by founders and developers. Fostering engagement is a core strength of ours - so the technical types can focus on the 1’s and 0’s.

Soft skills developed over years in the corporate and Web2 online worlds are the secret sauce to building a strong Web3 community.

Creating and Curating Content

There’s a lot of noise in Web3. For every useful bit of alpha, there are 100’s of rugs, over-hyped projects, scams and FUD. (For the non-Web3 speakers, rugs are projects that take money and vanish, and FUD is Fear, Uncertainty and Doubt).

We’ve also seen first-hand how simple communications mistakes can shatter a project’s credibility and potential for success.

Proactive strategy and the right content mix can help you rise to the top. Plus we’re right on top of the latest Web3 trends and nimble enough to help you pivot quickly as needed.

Brand Positioning

We’ll establish your unique voice in the space, so you can find your tribe and your tribe can find you.

We are big fans of Kevin Kelly’s “1,000 True Fans” concept - we know how crucial they are.

Through trial and error, we’ve also developed a great radar to separate signal from noise - so we will make sure your project is all signal.

From PR and social communications to visual design to podcast appearances, we’ll position you for success.